Why HVAC contractors are losing leads to ChatGPT (and how to fix it)
A growing share of homeowners now ask AI tools for contractor recommendations. Here's how to get cited.
Practical guides, industry data, and marketing strategies written for HVAC, roofing, pest control, plumbing, cleaning, and landscaping businesses.
No agency fluff. No generic marketing advice. Every article on this blog is written specifically for home service business owners who want to understand how to get more calls, rank higher on Google, and build a lead pipeline that doesn't dry up in slow season.
SEO
A growing share of homeowners now ask AI tools for contractor recommendations. Here's how to get cited.
Google Ads
Most agencies skip this step. Add these to stop wasting clicks on terms that never convert.
Meta Ads
We A/B tested both across 12 home service accounts. The result might surprise you.
Local Marketing
A free, weekly routine that compounds into double-digit ranking gains over six months.
Industry Insights
A look at search trends, ad costs, and seasonality across HVAC, roofing, plumbing, and pest control.
SEO
A realistic timeline from launch to lead growth, with what to track each month.
Google Ads
Mobile intent has changed search behavior. Here's how to capture it before competitors do.
Meta Ads
Real examples plus the hooks that drove the lowest cost per lead in the last 90 days.
Local Marketing
Yelp, Angi, Nextdoor and Google Reviews compared. Where to spend your time and where to skip.